How Bain Capital recognised reproductive healthcare as a recruitment tool

In 2021, Bain Capital ran an anonymous employee-wide survey, and the results came back to show that multiple people had asked for additional support for menopause and fertility challenges. The Bain Capital team were quick to act on this employee feedback and began looking into the different ways they could support their people through fertility and menopause journeys.

Additionally, Bain Capital were hiring more women into the business and during the recruitment process they found that candidates were asking more about fertility treatment and support, including support for egg-freezing. Bain Capital wanted to do everything they could to ensure an inclusive and supportive workplace for current and future female employees. 

Whilst employee requests for menopause and fertility support started their search for a reproductve health provider, Hannah and her team spent time exploring and understanding what reproductive health really meant and how their people were being impacted by these challenges. 

Hannah and the team at Bain Capital soon began to realise how widespread reproductive health challenges are, and how inaccessible and unaffordable support in the UK is.

The Bain Capital challenge

To find a reproductive health benefits provider that could support their employees through all of life’s challenges.

Bain Capital had a seemingly comprehensive private healthcare offering, including an EAP and health insurance. However, they wanted to move towards a more holistic approach to employee health and wellbeing.

They were looking for a provider that could help their employees through the physical, psychological, and emotional difficulties that people often experience when going through fertility, menopause, and reproductive health challenges

Their employees work in a fast-paced environment and they wanted to ensure that they were doing as much as they could when it came to supporting their employees through all of life’s most challenging times.

 When exploring the options available to them, Hannah and the team knew they wanted a solution that would help them do the following:‍

• Attract and retain female talent
• Meet DEI targets
• Remain a competitive employer with best-in-class employee benefits, within the private investments industry

Bain Capital wanted an external provider that could offer medically-led wellbeing support for their employees, as well as one that could help them manage a treatment wallet for employees’ fertility treatment allowances.

They wanted to help employees struggling with menopause symptoms, offer more financial and emotional support for people going through fertility issues, and provide support for men's and women's reproductive health challenges.

It was important to the Bain Capital team that the support was easy to access and offered education alongside the funding aspect. Fertifa was the perfect fit.

The solution

Implement a comprehensive reproductive healthcare programme with Fertifa. 

Once the stakeholders and senior leadership were onboard with implementing a reproductive healthcare benefit, the next step was to introduce Fertifa, a provider that could cover all the topics they wanted.

Fertifa was able to tick all of Bain Capital's boxes as a provider that offered:‍

• Ongoing education for employees and managers
• Unlimited 1-2-1 advice and support for all their employees
• Convenient and easy-to-access support via an app
• The ability to manage a fertility treatment allowance for every employee, with minimal administrative burden for Bain Capital

We’re proud to be working with the incredible Bain Capital team, who are helping employees through reproductive health challenges. This includes: 

• Menstrual health
• Menopause
• ‍IVF, sperm and egg freezing, and other fertility treatments
• PCOS, endometriosis, fibroids
• Surrogacy and adoption
• Prostate and testicular health
• Hormonal health
• Miscarriage and baby loss support

The impact so far 

Since launching with Fertifa, the Bain Capital team have received a lot of positive feedback, including in their most recent employee engagement survey. They saw significant improvements in engagement scores, with people feeling supported and cared for by Bain Capital.

Here is the impact they’ve seen so far:

⭐ Almost 20% of Bain Capital employees are accessing Fertifa

⭐ Over 40% of Bain Capital patients have made a claim for fertility treatment

⭐ Almost 15% of Bain Capital patients are male

⭐ Over 2% of Bain Capital patients are in a same-sex relationship

Rolling out a reproductive health benefit has helped shift the workplace culture and normalise difficult conversations. Bain Capital managers are reporting that they’ve had more open conversations with their teams since implmenting Fertifa.

People have come forward to HR to thank them for the benefit. It has offered peace of mind and psychological safety for people to have these conversations. 

You can listen to Hannah and Fertifa’s Executive Director, Eileen Burbidge, discuss why Bain Capital implemented reproductive health support here 💜