Women in tech: 14 ways to promote diversity and gender equality in the technology sector
In this article, we explore 14 practical ways to promote diversity and gender equality in the tech industry. From redefining recruitment processes to closing the gender pay gap, the piece highlights how businesses can create inclusive environments that value all employees.
Published:
13/1/25
Updated:
13/1/25
The technology sector is booming. It's driving innovation and transforming our daily lives. Yet, despite its forward-thinking ethos, it continues to face significant challenges when it comes to diversity and gender equality. The underrepresentation of women, especially those from ethnic minority backgrounds, persists, highlighting the need for change in the tech workforce. Though this article mentions women in tech, expanding representation within the sector should apply to people of all gender identities. In fact, the tips we share here are designed to broaden diversity and gender equality across the board, making the tech space more inclusive for everyone.
1. Recognise the lack of representation
Talking about the lack of representation of women in technology roles is the first step. Women in tech comprise only a small percentage of the overall technology workforce, with even fewer holding leadership roles. This underrepresentation of women often creates barriers to career growth and reinforces the gender gap. Tech firms need to be tracking these gaps and take action with clear reporting and focused diversity initiatives. We'll show you how in the coming points.
2. Redefine the recruitment process
Now that we've collected data and noted that the gender gap is real and exists, the next step in improving inclusion in tech starts with redefining the recruitment process. Tech employers should be writing job descriptions that appeal to a broader range of candidates, avoiding language that may inadvertently discourage women, non-binary people, or individuals from ethnic minority groups. Focusing on skills over credentials can open doors for diverse talent, especially in entry-level positions.
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3. Work on your company culture
An inclusive workplace begins with inclusive company culture. Tech employers can create inclusive work environments by implementing policies that respect and celebrate diversity, including racial diversity, sexual orientation, and ethnic diversity. Regular training for tech employees, including business leaders and hiring managers, can help dismantle unconscious biases and create a more inclusive culture.
4. Establish mentorship and sponsorship programmes
Mentorship and sponsorship are essential tools for empowering women in technology. Women in tech can really benefit from having mentors who guide their career in tech and sponsors who advocate for their advancement. These programmes should be designed to support a wide range of tech professionals, so that underrepresented groups have access to leadership roles and career growth opportunities.
5. Support career growth with inclusion initiatives
Inclusion initiatives that support career growth are really important for closing the gender gap in the tech sector. Tech companies can introduce programmes like flexible work arrangements, leadership training for women, and opportunities for skill development in areas like artificial intelligence and digital technologies. Flexible work options are especially valuable because they help people balance personal responsibilities outside of work, like caregiving for example. They make the workplace more inclusive by breaking down barriers that can hold talented people back from growing in their careers. By investing in their workforce, tech employers can make sure that talented women have equal opportunities to thrive.
6. Address the gender pay gap
The gender pay gap is a persistent issue in the technology industry. Clear pay structures and regular checks can help spot and fix pay gaps. Business leaders need to commit to closing the gender pay gap to create a fairer and more equitable technology workforce.
7. Create inclusive work environments
Inclusive environments are essential for retaining diverse talent. Tech firms should offer benefits that cater to a wide range of needs, like parental leave policies (being inclusive of all relationship statuses and sexual orientations, as well as parental leave for adoption and surrogacy), mental health support, and accommodations for tech employees with disabilities. These measures contribute to a positive workplace culture where all employees feel valued.
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8. Showcase role models in leadership
Representation of women in leadership positions is really important for inspiring the next generation of women in technology. Tech companies should be actively promoting women and individuals from ethnic minority backgrounds into management positions. Highlighting these role models can help break down stereotypes and show that leadership roles in tech are attainable for everyone.
9. Invest in early education and outreach
Promoting diversity in the technology workforce starts long before the hiring stage. Tech companies can partner with educational institutions to encourage girls and students from diverse backgrounds to pursue STEM subjects. Outreach programmes that expose young people to the possibilities of a career in tech can help address the lack of diversity at its root.
10. Build strong networks for women in tech
Groups and networks for women in tech are a great way to find support and advocacy. These communities give women a space to connect, share experiences, and work together to navigate the tech industry. Tech employers can make a big difference by providing funding and getting involved.
11. Encourage accountability through data
Tracking progress is key to understanding the impact on gender diversity. Tech firms should collect and analyse data on hiring, retention, and promotion rates for women and other underrepresented groups. Sharing this data publicly demonstrates a commitment to transparency and encourages accountability.
12. Leverage technology to drive change
Tech companies can use digital tools like artificial intelligence (AI) to help reduce bias and build a more inclusive workplace. For example, AI can spot gendered language in job postings or flag unconscious bias in performance reviews. But it’s important to use these tools thoughtfully, and always have a human review the work, to make sure they’re genuinely supporting diversity.
13. Promote a broader range of career paths
Tech employers often focus on hiring for specific technical skills, but the technology industry requires a wide range of expertise, from project management to creative design. By valuing diverse skill sets, tech companies can open doors to a broader range of talent, including anyone who may not have a traditional tech background.
14. Advocate for inclusive policies
Real change happens when policies evolve at both the company and industry level. Business leaders can push for things like government incentives to hire diverse talent or setting industry-wide standards for equity in tech. By working together, tech professionals can make a lasting impact across the technology sector.
Building diversity and gender equality in tech isn’t just the right thing to do—it’s also smart for your business. Inclusive workplaces spark innovation, keep employees happier, and draw in top talent. By tackling underrepresentation, closing the gender pay gap, and creating a culture where everyone feels valued, tech companies can shape a fairer future for all. Women in tech deserve a seat at the table, and it’s on the whole industry to make sure it happens.
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Book in a call with a member of the team and discover how we help organisations create more positive, inclusive and healthy workforces